Have you fallen into the
Twitter trap?
I did, years before Twitter
was invented.
Don't make the mistake I did.
CONTENTS:
1. The Twitter trap
2. Do you agree?
3. SpeedPPC end of financial year - 3 day 40% sale
4. Craig Beckta's Secret Cash Blueprint
5. Thought for today: Friends and enemies
===================
1. The Twitter trap
===================
A trendy thing to say these days is that good marketing is a
conversation.
Instead of a monologue, talking TO people, we're told we're
supposed to be talking WITH our potential customers and
maintaining social contacts on Twitter, blogs, FaceBook, forums,
and social media sites galore. We're supposed to be everywhere
and be involved. And don't forget SMS and Skype.
Careful.
I fell into this trap way back in 1998 and 1999, back in the days
when "The Cluetrain Manifesto" (remember it?) was telling us that
"markets are conversations".
I fell for that hook, line and sinker.
I'd stay up till midnight or later trying to reply to every email
that arrived and help everyone who asked for help. Well, that's
madness. Been there, done that. It was wonderful for my business
but it very nearly killed me. It might kill you, if you attempt
it.
Constant contact is OK when your business is SMALL but as your
business grows, conversations can become too numerous to handle.
Microblogging and social media sites make it easier to speed up
the conversations. You can reply faster - and then get a fast
reply to your reply, etc.
Pretty soon, you've spent half a day on conversations and exactly
how much has it added to your revenue or reputation? Probably
nothing or not much.
I know it's not trendy to say it, but a lot of very good, highly
efficient marketing is ONE WAY.
To be sure, good marketing is all about making a connection with
your reader, but you can do that through your writing, by being
you and letting a bit of your personality show.
You DON'T have to try to befriend half the universe. There aren't
enough hours in the day.
All that frantic rushing around is REALLY bad for your health. I
hope you're not getting sucked into it just because other people
are doing it.
Let's remember that one of the beautiful things about affiliate
marketing is that as affiliates WE make the rules. We design our
business to suit our skills and interests.
As well as not handling inventory or postage and packaging, in
many cases we DON'T have to have conversations with our potential
customers. We can just flick them on to the merchant.
We can reduce the number of questions we receive by writing
comprehensive reviews. We can also create FAQs that predict
questions customers might ask.
Let the merchant do all the frantic rushing around, emailing and
tweeting, and suffering from burnout. You don't have to - unless
you want to.
If you like spending most of your day having "marketing
conversations" - that's great. Design your business accordingly.
If you're promoting high-ticket items or residual income
products, perhaps you have a good business plan.
But if you're wasting most of the day rushing around and earning
only $20, your time might have been better spent writing an in-
depth product review or creating a case study.
If you do decide you want to be a Twitter king or queen, hire an
assistant to help you, as soon as you possibly can. We all need
to take time to relax, unwind and do nothing.
Doing nothing is good for your health and good for your business,
too, because your best business ideas are likely to come when
you're NOT working.
Don't let the Twitter trap rob you of that.
If you follow me on Twitter, don't expect a lot of frantic
rushing around, me-too stuff. I haven't decided yet what I'll use
Twitter for, but it won't be me-too stuff.
You can follow me here...
http://www.twitter.com/AllanGardyne
================
2. Do you agree?
================
Do you agree that Twitter and "marketing conversations" can be an
inefficient waste of time and a health hazard?
Or have I got it all wrong?
If YOU are having brilliant success with your marketing on
Twitter, I'd love to hear from you.
You can always comment on articles in this newsletter simply by
going to the main page at AssociatePrograms.com where you can see
a link to the latest newsletter.
Find the latest newsletter archived here...
http://www.AssociatePrograms.com
I'd love to hear what you're doing - or not doing - on Twitter.
==================================================
3. SpeedPPC end of financial year - 3 day 40% sale
==================================================
For those of you serious about your pay per click marketing,
SpeedPPC has just launched its yearly sale to see off the
Australian financial year.
We're offering a whopping 40% saving on the patent-pending
SpeedPPC Affiliate Pro package, with an exclusive bonus for the
first 50 people through the door.
This year, there's a special bonus, exclusive to SpeedPPC.
SpeedPPC is already enormously popular because it solves so many
PPC problems. Now Jay Stockwell, who invented SpeedPPC, has added
a specially developed Dynamic Landing Page plug-in for Wordpress
blogs. Originally created for inhouse use, this extra tool makes
its debut at this end of year sale and the release will be
limited.
You've got 3 days to take advantage of this offer, so get in now
before 11:59pm, Thursday 25 June EST.
Grab it now at 40% off...
=======================================
4. Craig Beckta's Secret Cash Blueprint
=======================================
If you've laid down hard-earned money to get people to your
offers, then you'll know that traffic generation can be one of
the most significant costs you'll face as an affiliate marketer.
Bringing quality traffic through your doors and then converting
it can turn into an expensive art, until you've got it right.
Craig Beckta has recently launched his Secret Cash Blueprint
training, and while covering a lot of ground in the affiliate
marketing process, in particular he takes you through savvy
traffic generation strategies - both free and paid for any
budget.
Using clever and uncommon (even controversial methods), he
explains how you can increase your profits relatively easily by
spending less on acquiring quality leads and customers.
See the full Secret Cash Blueprint course outline and review
here:
http://www.AssociatePrograms.com/articles/816/1/Secret-Cash-Blueprint-Review
=========================================
5. Thought for today: Friends and enemies
=========================================
"We have to learn to be our own best friends because we fall too
easily into the trap of being our own worst enemies." - Roderick
Thorp.
All the best
Allan Gardyne
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